People want marketing communications that are more direct. We want conversations that reflect more the way we speak in real-life. In a crowded market with a great deal of noise it is hard to get your message across. This product from Adobe is meant to compete with salesforce.com Marketing Cloud. Watch the BS commercial and tell us what you think.
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Dreamforce: Salesforce.com Offers Sneak Peek at Marketing Cloud
” Essentially, it is described as a solution that promises to turn insights to actions and connections to customers for life because of the way that brands can engage them.
So Salesforce is trying to position Marketing Cloud as a one-point solution that remedies all of this, touting it as the “world’s only integrated social marketing platform.”