Here are some tactics you can employ, not only to survive a recession, but flourish as well.

Keep selling… but with more effort
Focus on your target market
Increase the marketing budget
Make it easier to do business
Clarify your Value proposition and ROI

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CRM is built on the premise of fostering long term relationships. Often however, personal information on prospects, customers, vendors, partners and suppliers eludes us. Most CRM systems have static information. The resulting profiles inevitably lack information about hobbies, interests, and relationships outside our native CRM. Applications and networks such as Facebook, LinkedIn and MySpace are changing all that.

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