Many think that IF they are on Twitter or some other Social Network sites, all is well. Well maybe. We must get beyond the hype of the respective brands and not just place the icons on our home page like a fashion accessory. Social Media is a communication channel. Market segmentation and targeting can be [...]

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CRM is built on the premise of fostering long term relationships. Often however, personal information on prospects, customers, vendors, partners and suppliers eludes us. Most CRM systems have static information. The resulting profiles inevitably lack information about hobbies, interests, and relationships outside our native CRM. Applications and networks such as Facebook, LinkedIn and MySpace are changing all that.

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