The cloud based data services space is worth $3billion a year. Salesforce announced that it is buying Jigsaw thereby entering this lucrative field. “With Jigsaw, we’ll make it as easy as Wikipedia to source data, as easy as iTunes to buy data and as easy as Facebook to stay updated as the data changes,” Salesforce [...]

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Here are some tactics you can employ, not only to survive a recession, but flourish as well.

Keep selling… but with more effort
Focus on your target market
Increase the marketing budget
Make it easier to do business
Clarify your Value proposition and ROI

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