Many think that IF they are on Twitter or some other Social Network sites, all is well. Well maybe. We must get beyond the hype of the respective brands and not just place the icons on our home page like a fashion accessory. Social Media is a communication channel. Market segmentation and targeting can be effectively implemented if we just use common business sense. We must speak directly to our audience. This means that our message should match the interests of our followers. Salesforce.com does an excellent job segmenting and targeting.

On Twitter alone Salesforce has the following Twitter Channels:

@SalesforceNews
@AppExchangeNews
@AskSalesforce
@Forcedotcom
@SalesforceDocs
@Salesforcejobs
@SalesforceOffer
@SuccessProgram
@SalesforceAPAC

Imagine the same strategy for Toyota having a Prius, Camry, Corolla, Service, Parts, Future Cars Channels… Messages match the interest and we are speaking more directly and more one to one. Traditional business rules don’t get lost with Social Commerce they get amplified.