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Some enterprise organizations such as Morgan Stanley are building Private Clouds. What is the reason? In their view, Public Clouds still have security and reliability concerns. While addressing some needs of how employees work, Private Clouds will have significant costs affiliated with their development, deployment and support. Companies replacing (or augmenting) legacy systems with Private Clouds are substituting one high cost solution with another. There are more than higher costs at stake for these deployments.
These organizations instead of focusing on innovation that is core to their business are spending valuable resources on building-out technology. This is akin to reinventing the wheel, over and over.
As the web, customer, partner, and vendor engagement methods evolve so must technology change. Therefore continued investment in Private Clouds is an unsustainable model.
It is amazing that some folks still question the validity of cloud based computing. This doubt was somewhat understandable 10 years ago. Clearly, software as a service (SaaS), Cloud Computing is here to stay. If you still have doubts consider these facts:
According to IBM global revenue from cloud computing will jump to $126 billion in 2012 from $47 billion in 2008
Steve Ballmer, CEO of Microsoft, recently said his company is “all in” when talking about Cloud computing
IBM last week purchased Cast Iron, a powerful Cloud data integration provider. According to IBM: “The acquisition expands IBM’s industry-leading business process and integration software portfolio, which grew more than 20 percent in the first quarter of 2010.” This may not seem like a big deal but s/ he who controls data connectivity wins.
The Cloud delivers agility and on demand productivity. Sales always needed and continues to need up to the moment relevant information to close more deals. Opportunities happen in real-time. Responses to emerging opportunities must be swift and comprehensive in scope. Information must be accessible in the now.
Social media, including Twitter, Facebook and LinkedIn are Cloud platforms for which business benefits have not been fully realized yet. With the advent of connectors such as Salesforce.com Chatter, this may also change. Tell us what you think.
The cloud based data services space is worth $3billion a year. Salesforce announced that it is buying Jigsaw thereby entering this lucrative field.
“With Jigsaw, we’ll make it as easy as Wikipedia to source data, as easy as iTunes to buy data and as easy as Facebook to stay updated as the data changes,” Salesforce CEO Marc Benioff said in a statement. Jigsaw is a supplier of “crowd-sourced” data services.
Every business needs two things, more customers and more sales. Achieving those goals just became easier. Benefits can be realized with the following integrated efforts:
Demand Generation
Systems Marketing Automation
Lead Qualification & Scoring
Optimizing Marketing
Lead Nurturing
Aligning Sales & Marketing with Automation
First you must develop your own special workflows and business processes that align with Salesforce and Jigsaw. After all, marketing is not a spectator sport. You need to do your part. The process has to originate with you and must be specific to your business and customer engagement strategy. Communications can be based on sales stages, driven by product offerings, cross-sell and up-sell, sales channels, etc. In our world of automation, plug and play, and “there’s an app for that” we still need human input. It is not completely self-service.
“We now have proof that Toyota failed to live up to its legal obligations,” Transportation Secretary Ray LaHood said in a statement. “Worse yet, they knowingly hid a dangerous defect for months from U.S. officials and did not take action to protect millions of drivers and their families.”
