Brands for All

Published on April 14, 2014 in Branding

Most companies know that a positive brand image is important. Branding is also crucial for professional athletes, business professionals and entertainers.

In this brief video Patti Smith the artist and performer talks about branding. Her insights apply to virtually any profession.

  • Build a good name
  • Your name is its own currency
  • Do not compromise
  • Do good work
  • Protect your work
  • Make the right choices

This is a pioneering time. There is no other time like right now, continues Smith. Our time is unique because technology is democratizing self-expression. Everyone

has access they never had before.

What is your brand? Are you fulfilling your potential?


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Become a Customer For Life Company


There is a current article on titled “Woo Loyal Customers for Life With 4 Winning Ways

  1. Play Detective- find advocates by looking at frequent purchasers and those who post positive reviews on Social Media, for example.
  2. Reach Out Proactively- recognize your best customers and offer them special deals or incentives. Ask for their opinions on what they like and what they would like to see improved. This approach makes sense because you are acknowledging the 20/ 80 rule. This rule states that 20 percent of your customers account for 80 percent of your business and profit. Accomplish this 80% metric through both direct sales and advocacy. Keeping connected to your best customers will have tremendous payouts for you. Plus, you will also create a greater community of supporters.
  3. Embrace Naysayers- there is an old adage: the sale begins when the customer says no. Engage people who are dissatisfied and address their concerns in a forthright and speedy manner. Empower customer service to fix what is wrong.
  4. Keep it Interesting- Create buzz and excitement. Build your brand by building an inclusive community. Share information that is not necessarily part of your overall campaigns. Make your customers and prospects feel special as if part of a special group or club. Show them that you care and mean it.

Ultimately, it is about a culture that builds a Customer For Life brand for your company. These companies focus on hiring the right team members, training them and then empowering them to interact with customers as if their jobs and livelihood depended on it.

Employees’ jobs depend on customers being happy. This is not just, because of the threat of termination. The real power is with our customers without whom, we cease to exist.

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Become a Customer For Life Company


Improve a Little, Achieve Big

Most companies have tag lines and mission statements that do not resonate. Customers will not remember or care about your elaborate messaging. Simply, it is more noise in a crowded marketplace vying for attention.

Do customers have to think about the meaning of your message? How they benefit?  Then, you already lost.

Keep it simple. Demonstrate to your prospects and customers how you focus on their needs. Address how you solve their specific problems. Position yourself as a customer for life company.

Deciding to become a customer for life company is the most important decision a company can makes. It defines you and gives you a reason for being. Being a customer for life company is your competitive advantage.

Articulate your customer centric brand. Go beyond customer reviews and basic satisfaction metrics.

SaaS and Cloud Computing are tools that enable you to provide exceptional customer service and in turn optimize your profitability. Become a Customer For Life Company by enabling Salesforce Marketing Cloud, Sales Cloud and Service Cloud. Improve a little, achieve big.


  1. Communications
  2. Listening
  3. Collaboration
  4. Responsiveness
  5. Problem solving


  1. Repeat business
  2. Referrals
  3. Cross-sell
  4. Up-sell
  5. Customer longevity

When you become a customer for life company, you validate all that is important. Validation matters. It benefits employees, vendors, partners and customers. To become a customer for life company means that you aligned your goals with action, resulting in measurable customer focused outcomes.

Customer service and support are as responsible for the success of the business as sales and marketing. Make customer satisfaction the job of everyone in your company.

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Thank you to all those who served.


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Key Ways to Build Traffic and Sales


The way to improve web traffic

Technology and lead generations systems sometimes make us forget the basics. The four categories below can build your business.

Technology still has and will continue to add tremendous value. It will not supplant tested and proven marketing, sales and service values initiatives. Consider technology as a platform to help efficiently communicate, deliver value and build relationships. Technology is a long-term enabler to creating customers for life.

  • Offer coupons, discounts and free
  • Promote limited time offers
  • Produce something customers need or want
  • Feature celebrity endorsements and testimonials

Short-term promotions, such as coupons and free, engage customers. To build customers for life you need to deliver exceptional value and superior customer service. Join us on Facebook and learn how you can #BecomeaCustomerForLifeCompany also.

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