Everyone talks about customer loyalty, retention and earning customers for life. Here is economic justification to following what you know is the correct path. It is 6 to 7 times more costly to acquire a new customer than retain an existing client according to Flowtown. What is customer attrition costing your business?
The Big Data revolution keeps roaring ahead. More organizations are using Big Data to earn Customers For Life. Companies like Netflix are capturing information about customer viewer habits. Information regarding what and when they watch programs combine with data about rewind, stop, and replay behavior. Based on your personal preferences, Netflix suggests content that may be of interest in a similar way to Amazon. Netflix’ current series “House of Cards” came from Big Data insights. These strategies help deliver what a customer wants, thereby adding more value and capturing more customers for life.
Not everyone is completely convinced about the value of Big Data. Some say intuition at times can present better outcomes than Big Data. We think the more empirical data is available the better the decision making process. What do you think?